[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Inhaltsverzeichnis” _builder_version=”4.16″ _module_preset=”default” background_color=”#e5e5e5″ background_image=”https:\/\/old.unaice.com\/wp-content\/uploads\/2021\/11\/table_of_contents_bg.png” background_size=”contain” background_position=”top_right” width=”80%” max_width=”800px” module_alignment=”center” min_height=”379px” custom_margin=”60px||60px|||” custom_padding=”|75px||60px|false|false” custom_padding_tablet=”” custom_padding_phone=”|30px||30px|false|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][et_pb_row admin_label=”Table of contents” _builder_version=”4.16″ _module_preset=”default” module_alignment=”left” custom_margin=”||||false|false” custom_padding=”|||20px|false|false” border_color_all=”#7a7a7a” border_width_left=”2px” border_color_left=”#bfbfbf” border_style_left=”dashed” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”H2″ _builder_version=”4.19.4″ text_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”30px” header_3_font=”|700|||||||” header_3_font_size=”30px” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Inhaltsverzeichnis” _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ background_layout=”dark” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”Was-beinhaltet-das-Core-Update-und-welche-Folgen-hat-es” _builder_version=”4.24.2″ _module_preset=”default” header_2_font_size=”38px” global_colors_info=”{}”]<\/p>\n
Google announced two new updates this week: the “March 2024 Core Update<\/strong>” and the “March 2024 Spam Update<\/strong>“. Unlike usual, the core update will take four weeks and lead to greater fluctuations in the search results. In any case, it already promises to be a particularly significant update.<\/p>\n The new Google Core Update will be one of the most important in recent years and is seen as a response to widespread criticism from SEO circles.<\/p>\n Does this mean that anyone who has worked with ChatGPT now has to worry about their ranking?<\/strong><\/p>\n In particular, the update aims to penalize low-quality texts (created by AI?). Google aims to achieve a 40% reduction in “low-quality, unoriginal content” in search results<\/strong>.<\/p>\n However, not every text created with the help of AI is automatically spam. Google<\/a> defines spam as follows:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Our long-standing spam policy states that the use of automation, including generative AI, is considered spam if the primary purpose is to manipulate ranking in search results.<\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n However, the question remains as to how Google intends to recognize this purpose.<\/span><\/p>\n Talk to one of our experts and find out what consequences the update has for you and whether you should act now.<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/calendly.com\/unaice\/textroboter?back=1&month=2024-03&utm_source=Website&utm_medium=Blog&utm_campaign=Core%20Update” button_text=”Get answers from Google experts now” disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The update identifies three main sources of error:<\/span><\/p>\n [\/et_pb_text][et_pb_blurb title=”The misuse of expired domains” use_icon=”on” font_icon=”||divi||400″ icon_color=”#A5D028″ icon_placement=”left” image_icon_width=”30px” _builder_version=”4.24.2″ _module_preset=”default” header_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n This is unlikely to affect many of us. The misuse of expired domains is not a random occurrence, but a planned tactic in which the reputation of an old website<\/strong> is used to successfully place somebody’s own, often dubious or questionable content. Here, inferior products are supposed to benefit from the good reputation of the old domain. The search intentions for the old domain often differ from those for the new content. <\/span><\/p>\n The use of an old domain name for its product and to increase added value remains permitted.<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Misuse of scaled content” use_icon=”on” font_icon=”||divi||400″ icon_color=”#A5D028″ icon_placement=”left” image_icon_width=”30px” _builder_version=”4.24.2″ _module_preset=”default” header_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n Now it’s getting exciting. This is a further development of Google’s existing spam policy. With the core update, Google wants to take action against the mass creation of content with little content<\/strong>.<\/span><\/p>\n What does scaled content mean?<\/strong><\/p>\n Scaled content is content that serves solely to manipulate search results without offering any real added value for users. This often involves a large amount of content that offers little or no benefit.<\/span><\/p>\n According to Google, it is irrelevant whether this content was created by automation, human labor<\/strong> or a combination of both<\/strong>.<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Abuse of website reputation” use_icon=”on” font_icon=”||divi||400″ icon_color=”#A5D028″ icon_placement=”left” image_icon_width=”30px” _builder_version=”4.24.2″ _module_preset=”default” header_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n The third change concerns the misuse of website reputation. All those who use so-called Parasite SEO<\/strong> for themselves<\/span> should beware of this: These are sites, such as advertising sites or partner sites, which are “independent of the main purpose of the host site (…) and offer users little to no value.”<\/p>\n According to Google, the updates will not come into effect until May 5. It is likely that this is a clever move, because what would be more effective than patterns being revealed directly by the main players<\/strong> themselves?<\/span><\/p>\n [\/et_pb_blurb][et_pb_button button_url=”https:\/\/calendly.com\/unaice\/textroboter?back=1&month=2024-03&utm_source=Website&utm_medium=Blog&utm_campaign=Core%20Update” button_text=”Find out whether your content is affected” disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” custom_margin=”3px|auto||auto||” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”Betrifft-es-jede-Art-der-automatisierten-Inhalte” _builder_version=”4.24.2″ _module_preset=”default” header_2_font_size=”38px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The distribution of content-free texts has become increasingly important since the end of 2022, particularly due to the rapid spread of AI tools such as ChatGPT and Aleph Alpha<\/span>. The update should therefore mainly target this type of text.<\/p>\n Conversely, does this also mean that all texts that are created automatically are marked as spam?<\/strong><\/p>\n Let’s take our Text Robot<\/a> as an example. The text robot works with a deterministic data-to-text concept and refers to the automated creation of NLG texts based on a specific, structured data set and is thus not identified as AI text by Google<\/strong>.<\/p>\n The fact that data-to-text is based on the reality of the user by entering individual data ensures precision and the exclusion of false statements. Data enrichment also adds further informative aspects to the text so that the texts always offer added value<\/strong> for the user \u2013 one of the main criteria for Google.<\/p>\n You can find out more about the different technologies here<\/a>.<\/strong><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/calendly.com\/unaice\/textroboter?back=1&month=2024-03&utm_source=Website&utm_medium=Blog&utm_campaign=Core%20Update” button_text=”Which texts and technologies are secure?” disabled_on=”off|off|off” _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][dsm_button _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/dsm_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”|0px||0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”Moegliche-Handlungsschritte” _builder_version=”4.24.2″ _module_preset=”default” header_2_font_size=”38px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_3_font_size=”35px” global_colors_info=”{}”]<\/p>\n What is clearly emerging is the growing importance of unique content with added value, also known as helpful, reliable, people-first content<\/em>, when it comes to placement. Information on how to create such content in the sense of Google can be found on Google<\/a> itself.<\/p>\n\n
Does it affect any type of automated content?<\/h2>\n
Possible action steps<\/h2>\n